A billboard in the background advertising a medical devise, two hands, one handling a production idea, the other one handing over a sack of money. Symbolizing added value and reimbursement.

Added Value in Medical Technology

Workshop on June 27, 2019, in Frankfurt

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From Claim Management to Reimbursement Strategy

Manufacturers of medical devices are currently facing many challenges. Approval requirements are becoming stricter, cost pressure in the healthcare sector is increasing and medical devices are becoming digital and networked. These changes influence business models, value creation and thus market success.

In order to successfully bring new technologies into patient care and the market, the manufacturer must know and demonstrate the relevant facts about medical benefit, added value and differentiation. This is the only way to convince patients, customers, hospitals and payers to use the new medical products.

Product Claim, Reimbursement and Innovation

Three experts explain from different perspectives how added value chains are systematically established for medical devices. Practical examples illustrate which approaches make a successful market entry of new technologies possible.

The workshop aims primarily at product and program managers of medical devices. In addition, we address people who deal with the strategic orientation of business fields in medical technology.


Program language will be German. A German program is available, too.

14:00Welcome and Introduction
Cord Schlötelburg, VDE
14:15Product Claim Management for medical devices under the new Medical Device Regulation (MDR)
Dr. Claus Schaffrath
Managing Director, MD squared B.V., Eindhoven
Key questions and discussion:
– How do I find relevant technical, clinical and economic claims for my product and my target group?
– What does the new Medical Device Regulation mean for Product Claim Management?
– How do I develop a product claim roadmap and use the post market phase to create sustainable added value for my medical device?
15:00Can a hospital afford to use your medical device?
Nicole Eisenmenger
Managing Director, Reimbursement Institute, Hürth
Key questions and discussion:
– What hurdles does the flat-rate reimbursement of services create with regard to the cost-neutral use of (high-priced) medical devices?
– How can the reimbursement of medical consumables be evaluated for the performance of an intraclinical procedure?
– How can we improve cooperation and communication between manufacturers and service providers?
15:45Coffee Break
16:30Challenges and strategies for the introduction of innovative medical devices
Dr. Sven Sauermann
Owner, HealthcareHeads, Kiel
Key questions and discussion:
– Which current legal changes must be taken into account when innovations are launched on the market?
– When is a medical device or a therapy an innovation within the meaning of the SGB-V?
– Which strategies are promising for the market launch of innovations?
17:15Summary and Outlook
17:30End of Event

Program subject to change without notice. Last updated: May 2019.
The number of participants is limited. The language of the workshop is German.


VDE Medical Software
Stresemannallee 15
(Access via: Schreyerstraße)
60596 Frankfurt am Main

+49 69 6308-367


The participation fee is 150 EUR for non-members and 135 EUR for VDE members. Participation and refreshments during breaks are included, but not the cost of overnight accommodation or travel to and from the event. Cancellation conditions: free of charge up to 14 days before the date of the event, thereafter 100 percent of the participation fee as cancellation fee. The number of participants is limited to 40. The event will take place with a minimum of 12 participants. If the minimum number of participants is not reached the organizer reserves the right to cancel any booking on short notice. In this case all payed fees will be refunded. The organizer reserves the right to program changes without prior notice.
Photos are taken for media coverage on various platforms. If you do not want to be photographed, please let the staff present know.

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